Today's News

Just quickly, I couldn't help but share this from Petapixel this morning.

Olympus (OM System) with a built-in graduated filter. Newer cameras are going to start including not only this but all sorts of AI. Many of the things that we take for granted our smartphones can do, newer cameras will incorporate. This means a landscape shot of the highlands in Scotland will be enhanced right out of the chute. Will the original un-enhanced image still be there as a reference? Don’t know, maybe not. I for one do not want a camera company interjecting its own controls onto my photograph. Still, I’d be willing to bet that a newer photographer would define the enhanced vs. un-enhanced image as being much better. Slippery slope for sure. Another pin drops in the end of photography as we know it. Ka-ching.

 Clearly a "feature" driven by marketing concerns. Presumably, we'll be able to peel away the AI enhancements as layers to get to the original. I assume some camera manufacturers will promote a more "purist " approach. Leica comes to mind. But in the ever-increasingly tough camera market,  companies will need to add more in-camera options, making the imagery "better" right out of the box.

Topics: Commentary

Permalink | Posted January 30, 2024