Stuck at home, along with everyone else. Thank goodness I have photography. I am writing this the day after Governor Newsom required everyone in California to shelter in place. I wonder if my state, Massachusetts, will follow suit.
At any rate, ever since we had our poster party at the studio in February I have been obsessed with making posters of my photographs.
Let me see if I can explain why. For many many years, I have made my work mostly in series. When printed, these end up in a portfolio box, often with a title page, sequenced and numbered, sitting on a shelf with other boxed sets from the same year or two. Undoubtedly some photographs in a particular series are standouts, some are linking images from something to something, some are introductory, some act as bridges and some are leading toward a conclusion. That is the way I work. These are photographs made in narrative form.
All well and good.
But, what happens to a standout image from a series? What happens to the one or two that could stand alone? Would I separate, show or sell a single image from a series? Well yes, but with reluctance. When a museum acquires work from me I most often try to make the sale with the museum purchasing a whole series.
Up comes the idea of posters: mine are beautifully printed, nicely laid out (either by me or a real designer), printed on demand and affordable. Usually 24 x 30 or 32 inches. They sell for 50 bucks.
Partially marketing, partially publicity, partially increasing name recognition, partially getting my imagery into peoples' hands cheap, simple enough. And, it helps solve the problem of how to make a single image stand on its own.
We know how ubiquitous posters are. Go to your insurance agent, your bank, your medical facility, your lawyer's office. It's posters. Sometimes terrible and sometimes quite good.
How good are these? Really good.
I've got a problem though. I can't stop making them. I just made a new one yesterday. I love laying them out, using color picker in Photoshop, clicking and dragging, making a test print, tweaking the file or changing the background color and then final printing the new poster, using an image or a group of images no one's ever seen before.
I must have over 20 by now.
Want one or two (or three or four)? Easy. Email me: here, telling us which poster(s) you want. We will print them, roll them up and send them to you in a tube. You can mail us a check or give us a credit card # for payment. We will charge you $50/poster and a few bucks for shipping.
I put all the posters up on the site (www.nealrantoul.com) so you can see what is available. This project is adding a little democratic process and entrepreneurial spirit to the purchase of art.
Because of our unique state with the coronavirus, your order may be delayed. We will let you know when you place your order via email.